mr conquest

Enterritorio

MARKETING - WEB DESIGN

Enterritorio

Branding Design and Visual Strategy

Enterritorio is an entity dedicated to the management and execution of projects for territorial development in Colombia. Its focus is on driving sustainable growth, strengthening social and economic infrastructure in various regions of the country.

-Role in the Project - Branding Designer: Complete development of the visual identity from conceptualization to implementation.

- Corporate Image Strategist: Creation of a coherent visual narrative aligned with the institutional mission.

-Project Objectives - Represent territorial identity through a modern and versatile design. - Connect emotionally with communities by reflecting trust, progress and sustainability. - Create a flexible brand to adapt to the different projects and regions in which the entity operates. - Strengthen institutional presence through impactful and consistent visual materials.

Client
Categories
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creative vol #3
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Design Process

- Brand Research: Analysis of the environment, institutional values ​​and target audience.

- Creative Exploration: Development of visual concepts that highlight the connection with the territory and sustainable growth.

- Prototypes and Tests: Validation of graphic proposals with key stakeholders.

- Brand Manual: Creation of style guides and graphic guidelines to guarantee visual coherence across all channels.

Key Results

- Clear and professional visual identity that reinforces the institutional mission.

- Positive acceptance by communities and strategic allies.

- Successful application on multiple platforms, from official documents to digital campaigns.

Tools Used Illustrator and Photoshop: Creation of logos, iconography and visual elements. InDesign: Design of manuals and printed materials. Miro: Collaborative development of initial concepts and visual maps.

Conclusion ENTerritorio is a leading example of how branding can communicate institutional values ​​while promoting social and economic development. This project demonstrates how visual strategy can strengthen connections with communities and support sustainable growth goals.

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